Solutions to App Localization
The MVP is ambiguous term. As the result it causes big misunderstandings in localization industry misleading many game development companies. The goal of an MVP launch is not to launch the first version of an application or mobile game. It’s simply to start gathering feedback and observing users actually interacting with something. Within this industry more accurate term can be piloting localization.
Piloting localization will stand for a research process at the initial stage at which a localization specialist will test an App using different tools and techniques. Along with keyword research from scratch, market competitor analysis, a game developer gets a piloting localization of an App. The piloting App can be used in the market research and customer research surveys to test a concept and find out what customers really want before a developer invests and enters a market.
In case of a tight budget, options for piloting localization can be limited. But the most important is that app developers have a deep understanding that this is rather a testing technique than the first version of an application, from one hand. From the other hand users are aware that this is a piloting localization. In this way users’ expectations won’t exceed the reality, and disappointment can be avoided.
By the way, in case a piloting localization turns out a success, it can become a good teaser. With this campaign an app developer can engage with customers, grab attention and generate attention. But that’s another story. All constructive comments are most welcome!