14 Key Facts About Online Shopping In Russia

If you plan to enter Russian speaking markets to sell your products and services, it is advisable to carry out marketing research to find out Russian speaking consumers’ interests and preferences. It is also important to take into account consumers’ online shopping behaviour.

Online Shopping In Russia: Facts And Figures 2015-2016

    1. Russia’s economy underwent a notable slowdown toward the end of 2015. At the same time retail trade volume has grown by 23.6% if to compare same period of 2014.
    2. Significant improvements have been registered in online retail industry in 2015.
    3. In 2015 Russian consumers increased online shopping from Chinese website up to 30 compared to the same period in 2014.
    4. Russian speaking customers do online shopping from the websites in China which are localized to Russian and have got Russian or at least English speaking customer support. E.g., http://www.aliexpress.com, http://www.tinydeal.com/
    5. U.S. and E.U. purchases by Russian speaking customers in 2015 dropped down slightly to 3%: in 2015 – 23%, in 2014 – 26%.
    6. The most popular goods purchased online by Russian customers from Chinese e-shops are clothing & shoes, goods for kids, mobiles & tables, electronic consumer goods.
    7. Best online selling products from America and European Union, bought by 23% of Russian people are clothing & shoes, beauty care items & perfumes, products for kids.
    8. 64% of online Russian speaking consumers are women between 30-39 years old.
    9. Men in Russia make purchases more online than women.
    10. Russian men at the age of 40 years old spend more money on costly products, such as smart phones, laptops, etc.
    11. Important factors which urge Russian consumers to shop online: 1) estore localization to Russian, 2) prices, 3) website usability and security, and 4) variety of goods.
    12. 93% of Internet shopping is carried out in the Russian websites.
    13. Only 30% of population in Russia can speak English.
    14. 90% of the Russian internet users signed up to the top social Russian speaking networks sites.