The first step in this process to increase organic traffic is to make a list of your company’s main keywords in English. Afterwards, translate them Eng Rus. If your budget is limited, you can use Google Translate Tool or turn to sources where you can translate Eng Rus cost-effectively (check this in my previous post).
Now you have to listen to the words that Russian-speaking customers use to describe your business or search for products similar to yours. To do this, you will have to use keyword research tool. I prefer using Uebersuggest. With this tool, you will get a list of keywords within your niche as well as search volume and competition rate. Choose the keywords in Russian with the highest search volume and lowest competition rate.
Another step to compile the inventory of the keywords in Russian is to analyze your competitors in the Russian market. Check their websites in order to determine which keywords they are promoting.
Social media will also help you figure out most popular keywords online in the niche. You can carry out the search using the keyword ideas from Uebersuggest results as well as from your competitors’ website analysis.
As soon as you get a list of keywords, you can take a decision – whether it is worth investing to translate Eng Russ your website or not. The formula for this analysis is pretty easy: if there are high search volume keywords in Russian with low competition, then go for new customers in the Russian-speaking market without a hesitation!